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hremon716
Feb 22, 2022
In Wellness Forum
MailUp teams preferably use, depending on the contexts and objectives, three different methods to collect quantitative data: Analytics, Quantitative User Tests and Surveys. 3 methods to collect quantitative data How do we decide on each other? We usually try to figure out what is realistic for the business program, for the capacity of the team and for our skills, but also for the tools and the budget available at the time. Usually the choice is not oriented to a single method. On the contrary, we almost always try to triangulate and use several methodologies to collect data Image Masking Service on the same phenomenon, because we know that all methods have their limits and “blind spots”. Analytics tools such as Google, Pendo and Hotjar allow us to observe user behavior "in the wild". However, Analytics data often lacks context: it cannot tell us why someone clicked on that part of the interface and what they expected. mailup site heatmap Example heat map of a MailUp website page Surveys, even the "quick and dirty" via Hotjar, Pendo or Typeform, allow users to be asked what their goals are and what they think, directly when browsing or in further studies. Of course, getting statistically significant data and designing totally perfect questionnaires is a huge commitment. mail survey example MailUp survey example Finally, quantitative usability testing through user testing allows us to analyze user behaviors and opinions by recording their interactions with the system as they complete Image Masking Service their assigned tasks. The analysis benefits from the fact that the context is perfectly mastered. But even that requires a researcher's time to plan and conduct a study. email usability test MailUp usability test example In summary, quantitative research helps us understand the scope of design problems (how serious the problem is or how many people it affects). This allows us to consciously prioritize the problems we aim to solve. It supports us in experimenting with solutions and, last but not least, it helps teams support their work and show the value of design . Design ROI This last point is very important: one of the marks of the maturity of design within a company is that the company itself understands its strategic value. Getting business leaders to think of design as an on-demand “deliverable production” to an “asset to move KPIs” is no easy task. The designers of MailUp had to learn Image Masking Service to speak the language of their interlocutors, to sympathize with them and to follow their mental model to show them the potential of the human-centered approach. We saw it as soon as we started collecting the first design metrics: they are digital representations of a sometimes impressive digital product improvement. And when, with the help of our marketing, CVM, and product colleagues,
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