Jun 28, 2022
In Wellness Forum
Lily Ray, SEO Director at Path Interactive, is Real Estate Photo Editing one of the leading players in the industry who often talks about Google's EAT concepts of expertise, credibility, and credibility. If you've been involved in SEO for the past few years, you've probably experienced Google's wide range of core algorithm updates. The consensus is that EAT seems to be the common underlying factor behind many of these updates. In a recent SEJe Summit presentation, Ray explained the role that EAT plays (and doesn't) in Google's algorithms. She also introduced the best websites to demonstrate good EAT and identified tactics and strategies that could cause Real Estate Photo Editing trust issues on the website. Google EAT What exactly is EAT? According to Real Estate Photo Editing Google, EAT is defined as: advertisement Continue reading below "Main content author, main content itself, and website expertise, credibility, and credibility. EAT is not a ranking factor . It's not about title tag keywords, using HTTPS, or considering page speed. That said, EAT is an SEO growth trend and definitely worth noting. Why is EAT important? In the Google Search Quality Real Estate Photo Editing Guidelines, EAT was actually mentioned 135 times. Last year, Google released a white paper called "How Google Fights Disinformation," which talked a lot about EAT and its role in Google's algorithms. Whenever a core update occurs, Google shares the article "What webmasters need to know about Google core updates. This article has a section dedicated to EAT that explains why your site should be considered Real Estate Photo Editing if it is affected by a core algorithm update. The concept of EAT originates from the 2014 edition Real Estate Photo Editing of the Google Search Quality Guidelines, a 160-page document that explicitly defines what Google considers to be high-quality or low-quality content. advertisement Continue reading below Guidelines are used to educate search quality evaluators, that is, those who have been asked by Google to perform an evaluation of the search results they are testing. The evaluator then submits an answer, and Google uses that feedback to benchmark and inform future algorithms. The algorithm can identify the signal that correlates with EAT. (For example, link with PageRank. Well, whenever you Real Estate Photo Editing ask Google about EAT, you will notice some common languages.