Forum Posts

Sohel Chowdhury
Jul 31, 2022
In Wellness Forum
They're not afraid to try new or crazy things. A surefire way to be ho-hum is cell phone number list to do whatever everyone else is doing. Because if you do what everyone else is doing, then you'll realize what everyone else is doing - which is ho-hum. I 'm not a fan cell phone number list of ho-hum. When I founded WordStream, some people might have thought I was a crackpot. Oh, I had ideas. Were these good or bad ideas? I don't know, because I don't evaluate ideas qualitatively. I evaluate them quantitatively. Some ideas have worked very well. Ideas – the new, the crazy, the cell phone number list shocking, the unorthodox, the offbeat, everything – are marketing fodder. You just have to go ahead and try them. How do you come up with these ideas? The cell phone number list thing is, they just happen. But you have to be open to them. Here is where I came up with some of my ideas: In the middle of a 14 hour workday when my brain is totally fried Playing with my children in the cell phone number list yard In my Uber on the way to the office During sleep What matters is your brain's willingness to accept the wacky and try it. Which brings us to another thing great marketers do. They cultivate a testing mentality Want to know how cell phone number list to waste a lot of time and money? Market without testing the results of your marketing. I can't think of anything more silly and wasteful than cell phone number list marketing without testing. There's a reason entire careers are focused on data and testing in marketing. There's a reason WordStream employs data analysts and I hire data scientists. When you come up with your cell phone number list marketing idea, put it into motion immediately . And then measure the cell phone number list results. I repeat: Measure results. I cringe when I hear the cell phone number list reasons marketers don't test. Or how often marketers test. Or how shoddy some of their tests are. If the cell phone number list test seems daunting, let me try to make it a little more palatable. You don't need a data scientist with advanced degrees, a multi-armed bandit testing rig, or anything fancy.
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Sohel Chowdhury

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